The only purpose of a business is to bring in a customer;
and there are really only two ways to do it – through
marketing or innovation.
New ideas are the lifeblood of any business so it is important
to encourage creativity and to be truly innovative. But creativity
and innovation are not the same. Creativity is all about coming
up with new ideas, whereas innovation involves putting new ideas
into action.
New ideas can be very difficult to find. When you do find them
and put them into action, they can provide a powerful marketing
edge and become a license to print money.
Here are 8 ways to help generate new ideas:
1. Ask For Opinions
dessinateur
permis de construire
architecte
plans de maison
plan de masse
plan de coup
plan de façade
insertion graphique
déclaration préalable
architecte ou dessinateur
faire des plans de maison
plans de villa
permis de construire mairie
architecture
We get so close to what we are doing, that often we can’t see
another way of doing things. To overcome this problem you
could hire consultants or simply seek opinions from someone
who knows absolutely nothing about your business. There are
times when we need to step outside our own environment,
because sometimes ideas used in one trade can be adapted to
another.
For example, which came first the ball-point pen or the roll-on
deodorant? They both use the same ingenious principle.
2. Encourage Staff Creativity
If you employ staff, encourage them to think up new ideas and get
them to suggest changes. You will need to be open-minded and
encourage their input. You’ll need to be tolerant when their ideas
don’t work. And you’ll probably need to reward them in some way,
although you’ll probably find that the satisfaction of “seeing their
ideas in action” may be reward enough.